There is a major star appeal in this poster with Brad Pitt and Morgan Freeman both taking center stage and equality of importance within the poster. Brad Pitt and Morgan Freeman are two major actors nationally, and this star appeal will draw followers of these actors to watch the film. The two actors are also known to star in action films, therefore peoples perseption of these character joining together shows there may be lots of action involved which is another way audiences will be attracted to this film. A sepia type theme has been used for the colour of the poster, which creates this mysterious suspence in a diverse way from the steriostypical black and dark colours. It also gives this impression of a serial murder scene, such as dried and old rusty blood stains, which therefore gives a hint to the feel of the film. Taglines have been used down the middle of the poster of the seven deadly sins, this explains the title 'seven', a red mark, building tension of danger and blood, has been used to cross each of the deadly sins which gives us the idea that there's a race against time for the detectives ( brad Pit and Morgan Freeman ) to solve these crimes/murders, before the next one happens. The fact that they are situated in the middle is important for the composition as Brad Pitt and Morgan Freeman are situated on either side, which shows how the film is based around these seven deadly sins. Another important tagline which builds up on tension is 'Seven deadly sins. Seven ways to die', this helps to define part of the main story-line plot, and attracts the audiences attention to watch the film to find out what happens. The age certificate of 'Seven' is an 18, which is ideally situated to the film and appropriate to some of the scenes that may be found disturbing. The release date of Seven was the 22nd of September 1995. Interestingly the date is'nt portrayed on the poster which leaves the viewer in anticipation for when the film will be coming to cinemas.
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