The black swan is a recent production directed by Darren Aronofsky. The thriller is sub-genre with drama and suspence. Starring in the film are Natalie Portman, Vincent Cassel, Mila Kunis, and Barbara Hershey. Star appeal is vital in posters to capture peoples attention. As a result all posters have the names of the most famous and popular starring actors names that would capture the audiences attention and arouse curiosity to watch the film. As the main character Natalie Portman is the centerpiece to the poster. This is vital as the film evolves around the story of Natalie's character and the posters includes clues to what the film will be about, but also builds up curiosity to make the audience want to watch it to find out her story. The poster shows us what appears to be a strong and confident young woman and the clue to ballet is in the title of the black swan, referring to the most famous ballet dance wildely known 'Swan Lake'. The crack across her face is evidence to show a breakdown of the character and may also show the dark side behind the grace trying to break free which is an important clue and intepretation to the plot line. A quote has been included in the poster "An extrodinary, intoxicating masterpiece, this is important because once the poster has captured your attention, you want to know weather its worth going to the cinema and paying to watch it, as a result brilliant quotes to describe the film will encourage you to go and watch. Especially strongly positive words like 'extraordinary', 'intoxicating' and 'masterpiece' which will build this sense that it's a must see movie. Taglines such as 'from the director of 'The Wrestler' and 'Requiem for a dream' also help to encourage people to watch the film, due to the fact that if they've seen films that the director has done before and they enjoyed them, they may be more encouraged to watch this one too. The colours in this poster are quite graceful, but they also show that things are not quite right, with the darkness, and the crack contrasting with the porceliene colours of the face and body. This helps to create the contrast of grace and darkness within the film. 'Black Swan' is a 15 certificate which is surprising as some scenes are quite dark. Despite strong sex, language, and bloody images' the rating has been given a 15 age certificate. The release date of the Black Swan according to wikipedia was December 3rd 2010. This poster is another example of intoxicating the viewer with a build up of interest without thelling them the release date.
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